Past Clients
Created Hasbro's first program to crowdfund their next viral party game.
Raised over $1.2m for their DTC launch. Facilitated global B2B launch with distributors.
Raised over $2.3m for their smart health monitor. Led to a subsequent $40m venture raise with Mark Cuban.
Raised over $3M on 4 consumer drone product launches.
Raised over $24M on Indiegogo across multiple e-mobility product launches.
Raised over $3m in the largest community funded campaign.
Our Services
We are industry experts in...
New Product Launches
Whether through crowdfunding platforms like Kickstarter and Indiegogo, Amazon or DTC — LFG uses a repeatable playbook to ensure your success.
Ecommerce Growth
We build the foundation for brands to grow revenue across multiple markets and sales channels.
Marketing & Retail Strategy
Our expertise allows for clients to successfully navigate the complex marketing and retail environment.
Community Building & Engagement
We create an engaged audience that are fans of your brand and will be there day one to purchase & promote your products.
About LFG
Laying Foundational Growth is the premier consulting firm for comprehensive Go-To-Market strategies for innovative companies.
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Our Mission
LFG was founded in 2019 with the mantra of always being there to propel the entrepreneurial spirit.
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Values
Listen. Plan. Execute
Meet our Founder
John has been working with founders and product leaders for over 15 years. John was the first sales hire at Indiegogo. He grew that platform to raise over $2B and to become the launchpad platform for numerous brands including MVMT watches, MATE bikes & Stone Brewery. John has led the onboarding teams at the experiential marketing companies b8ta, SHOWFIELDs team, and the unicorn retail investment platform Republic.
John's experience:
Meet Mark
A seasoned serial entrepreneur and founder, Mark’s experience has been forged in the fast-paced world of startups, raising an impressive $25 million as a co-founder at Swell Commerce. He’s an expert at D2C (e.g., preorders, subscriptions, and crowdfunding), B2B, Marketplaces, SaaS and Omnichannel sales. Mark was a co-founder of Jellyfish Art (Y-Combinator Winter 2011) which raised $2m in preorders on Kickstarter. Mark has worked with innovators and brands like Disney, Timex, and August Smart Locks for over 10 years to launch the next generation of products and services."
Mark's Experience:
